Business
blogs are today very much essential in order to optimize website for search
engine (SEO).
Blog posting is one of the significant formats of off page optimization.
Hence
most business enterprises are very keen to have their own blog active as one of
the marketing tool.
Blogs
can be used and are now often used by the business enterprises as they can be
informative about their products and services offered. At the same time, they
can be written in a way just as if you are talking to your customers, which is
a significant factor.
Business
Blog writing tips:
To
write business blog, we state below some of the tips which will enable you to
write blog for your business or even if you are looking for a career in blog
writing then these tips will be helpful to you.
Know your customer:
One must first do
research and track down the target audience. Tracking your target audience
makes it easier to strategize your moves in marketing and then focus on that
particular segment of audience. If you have a niche market, then trim down to
the last possible segment. This will help to prepare oneself with the relevant
information and accordingly write the blog.
For example if you are
into IT coaching then your ideal audience would be IT students and IT
professionals. Again you can also target audience in the local area, wherein
the coaching institute is located. That is, if your IT coaching class is in Charkop,
Kandivali (West), Mumbai, you can then specify
the location further by stating nearest possible class location.
Time
table:
Next
step in writing blog, is to set a proper timetable and then to follow it
diligently, so that the blog is posted on the scheduled date. For this, one can
use the excel sheet or spreadsheet by making separate columns for due dates and
post dates. Incase if a freelancer is hired you can also then segregate the
blogs by authors name of the related blog. In addition to these columns,
another column of significance is of keyword used in the articles, as this will
be helpful to know how well the keyword is ranking for the post. However,
important is one should adhere to the set Timetable to post the blog.
How
to Write:
Basically,
sticking to the schedule is important in writing blogs.
One
should also set writing timetable in addition to blog posting schedule. You can
add two more columns of date and time of writing, to your spreadsheet.
Then
set yourself to write the blog by isolating yourself into your room or into
your office cabin, with not to disturb instructions or even you can go to the
library. Decide the topic you wish to write and what you want to tell your
audience.
Once
these points are decided you can start typing on the thoughts that are coming
into your mind on the decided topic. Do not get bothered even if you do not
have any headline. You can later write your headline, it should be short and
precise.
As
written earlier keywords should be inter spread without disturbing the flow of
the content, which should be relevant as well as unique. The language should be
lucid so that the reader feels as if he is been addressed directly which makes
the reader read further. The inter spread of keyword helps in SEO
and thus help in Google ranking.
Audience:
The crux to successful
marketing lies in knowing the target audience. If you know your target audience,
then you can efficiently synergize your available resources to market your
product successfully.
As referred above, if you
are running IT institute where you are teaching advanced professional IT
courses such as PHP, JAVA, ASP.NET , SEO
and SMO then one should target students or
professionals from IT field.
Eventually, what stands
out is the uniqueness and being precise in your business offers, rather than
making tall claims and then falling short of those promises.
Proof reading:
Now that you have
become a written your blog it becomes mandatory for you to proof read the
matter and for that you can acquire help of your close acquaintances such as
your colleague or a friend, who has time
and importantly proficiency in language to proof read the matter in the blog
you have written. You can even yourself proof read the matter, set it aside for some time, say for few hours,
then come back and go through it with fresh mind.
You can also hire
a proof reader as it will definitely help in getting constructive inputs which
will only improve the quality of the blog.
For more information visit: Global SEO Training Institute
